Consumers have more information than ever before to help them make purchasing decisions. They are adapted to, and expect, regular interaction with companies. The breadth of established and new channels for customer interaction—in shops, in contact centers, over the Internet, and via mobile devices—is ever-increasing. Over the last five years, the ways consumers communicate, learn about products, and make purchasing decisions have fundamentally changed. Continue reading “Salesforce service cloud to provide greater visibility across customer relationships” »
