As organizations try to be strategically significant to their customers, they inevitably realize the value and necessity of implementing a key account management program. The objective of a key account management program is “embeddedness”—that is, a successful key account management program will make you indispensable to your customer. Continue reading “Salesforce drives business growth with key account management” »
Social networks and mobile channels are likely to be the main focus for the efforts of marketing departments worldwide in 2015. Global cloud computing company Salesforce surveyed over 5,000 marketers around the world for a recent report – ‘2015 State of Marketing’ – and the conclusions are pretty clear. Continue reading “Social and Mobile to be the focus in 2015” »
The ISB Leadership Summit (ILS) is the flagship event of ISB’s Graduate Student Association (GSA). This Summit is held every year and provides students with the opportunity to interact with eminent business leaders. The Summit presents a key-note address and a series of panel discussions on topics critically relevant to modern business leadership from eminent thought leaders across industry and government. The theme chosen by Bodhtree was “Kolaveri Di and learning’s for a Smart Enterprise” gave a broad insights into realities about cloud computing and social networks, the day’s proceedings focused on social innovation and how it is helping enterprises in viral marketing in today’s most competitive social network strategies. Continue reading “Bodhtree Sponsors at ISB Leadership Summit 2011” »
Cloud Computing has become a buzz word for the IT industry as software and services such as e-mail, websites and e-commerce are increasingly available in an off-premises or hybrid model depending on business need. Over the last five years, there has been nearly a 40 per cent growth in usage of hosted services. The growth of Cloud Computing creates a tremendous opportunity for small, medium and large scale enterprises to revisit their IT strategy and critical planning assumptions. Continue reading “Cloud Computing Summit 2010 in India with full Business Opportunity & Supply Chain” »