Moving forward with digital enterprise

February 1, 2016February 1, 2016 Bodhtree 1 Comment

Technology is the heart of every business. And as this technology continues to progress, it becomes important to keep pace with the ever-present change. This is the era of digital transformation where search for improvement is constant with every innovation.

The true essence of a digital enterprise

Does that call for understanding and mastering technological advances? Well, it is that and even more. Digital transformation is a step beyond technology. Continue reading “Moving forward with digital enterprise” »

Pictures speak louder than words

January 7, 2016January 7, 2016 Bodhtree 1 Comment

Have you ever wondered why pictures, images, visuals captivate us? There is an ancient saying, we see - we do, we feel, and we understand. Psychologists say, that 93% of human communication is non-verbal. Our brains react differently to visual stimuli. Since time immemorial, images have been our means to understand the whys, whens and hows of existence. Ancient cave paintings were perhaps the first means of visual communication that was established even before any language existed. We humans think using pictures. Continue reading “Pictures speak louder than words” »

Digital marketing that drives business growth

March 27, 2015April 6, 2015 Bodhtree Leave a comment

Growing dominance of online coupled with new devices like tablets; smart phones are reshaping the market. Digital medium and interactive web are providing the customer a powerful voice that is disrupting the traditional marketing approaches of enterprises. As a result, several CMO processes are impacted and newer processes are evolving. It is a huge opportunity. Continue reading “Digital marketing that drives business growth” »

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