In the digital and IoT era where everything is just a click away, marketing function has gone through a major shift with a need for better customer data integration, and mapping customer experiences to a company’s vision of Omni channel customer service. The emergence of marketing automation has paved a new and innovative path for marketers. Continue reading “Marketing automation to connect with your customers in a personalized way” »
Have you ever wondered why pictures, images, visuals captivate us? There is an ancient saying, we see - we do, we feel, and we understand. Psychologists say, that 93% of human communication is non-verbal. Our brains react differently to visual stimuli. Since time immemorial, images have been our means to understand the whys, whens and hows of existence. Ancient cave paintings were perhaps the first means of visual communication that was established even before any language existed. We humans think using pictures. Continue reading “Pictures speak louder than words” »