Cloud is here to stay

CRMThese days the world is moving ‘in the cloud’. You can build social, mobile and real-time employee apps and run them in cloud. From social media platforms to instantaneous access to information on smartphones, there has been a tremendous growth in the app economy.

From a stand-alone app for salespeople to an essential front office platform focusing on every customer interaction, Cloud technology has evolved through a number of phases like grid and utility computing, application service position (ASP) and software as a service (SaaS). Continue reading “Cloud is here to stay” »

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Salesforce CRM makes the difference!

CRM is a method which companies use to manage their current and potential customers in the most effective and efficient manner. It started out as a software that companies used to manage information related to customer phone calls, emails, etc. It may also be used for surveys and promotion.

To the customers, a company is a single entity, despite of them interacting with different people from different departments. Ever wondered how this is possible? It is the information that is present in the company, with each of its employees with regards to its clients and potential customers. It is managing this information, that’s made simple with the help of a CRM. Continue reading “Salesforce CRM makes the difference!” »

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