Not surprisingly, everywhere you look, software companies are adopting the terms “visual analytics” and “interactive data visualization.” Tools that do little more than produce charts and dashboards are now laying claim to the label. Continue reading “Visual analytics - A way to Explore and understand data” »
Growing dominance of online coupled with new devices like tablets; smart phones are reshaping the market. Digital medium and interactive web are providing the customer a powerful voice that is disrupting the traditional marketing approaches of enterprises. As a result, several CMO processes are impacted and newer processes are evolving. It is a huge opportunity. Continue reading “Digital marketing that drives business growth” »
The BI and analytics platform market is undergoing a fundamental shift. During the past ten years, BI platform investments have largely been in IT-led consolidation and standardization projects for large-scale systems-of-record reporting. As demand from business users for pervasive access to data discovery capabilities grows, IT wants to deliver on this requirement without sacrificing governance. Continue reading “BI & Analytics platform capabilities” »