Websites are an ever- evolving marketing tool with new features, trends and requirements coming up every year. Certainly it’s impractical to plan on a new website every year, but there are many ways you can build longevity into your site without having to undergo a major overhaul every time. From mobile-friendly and responsive design to easy content management systems, Continue reading “Website benchmarking – an investment towards digital transformation!” »
Consumers have more information than ever before to help them make purchasing decisions. They are adapted to, and expect, regular interaction with companies. The breadth of established and new channels for customer interaction—in shops, in contact centers, over the Internet, and via mobile devices—is ever-increasing. Over the last five years, the ways consumers communicate, learn about products, and make purchasing decisions have fundamentally changed. Continue reading “Salesforce service cloud to provide greater visibility across customer relationships” »
Technology is the heart of every business. And as this technology continues to progress, it becomes important to keep pace with the ever-present change. This is the era of digital transformation where search for improvement is constant with every innovation.
The true essence of a digital enterprise
Does that call for understanding and mastering technological advances? Well, it is that and even more. Digital transformation is a step beyond technology. Continue reading “Moving forward with digital enterprise” »